A little about me...
I'm a seasoned product designer, mentor and systems thinker. I love gnarly problems, those that make you re-read design guidelines.
I spent a decade and a ½ working with both B2C & B2B apps (web and native). Here's my track record in a tweet:
Scholarship from Apple and Microsoft, then founded a startup (Google was my client!), then worked for multiple years with US/Canada startups, then became a lead designer, then worked with full design system revamps, then open source, then MCP-based LLM integrations... I enjoy mentoring (60+ mentees so far), and I love learning something new everyday.
On my off hours: I camp, 3D print stuff, and spoil a French bulldog.
And here's a few words from former peers
“One could say he is a very HCD-focused designer, but this would be an understatement. Pedro is an entrepreneur-designer or a designer-entrepreneur that is very keen on finding innovative and elegant solutions to problems.”
"Pedro is someone that brings the team together to detect bottlenecks in the existing processes and to find ways to make the whole thing more constructive for everyone involved. To me, Pedro is the best definition of what it is to collaborate with a Product Designer."
"Pedro has been mentoring me since 2021, and it’s been a pleasure learning from him over the years. I can’t overstate the impact he’s had on my growth as a designer. His depth of experience and thoughtful guidance have been invaluable."
(Uff, thanks folks, my ego is fully recharged!)
And here's feedback from users and clients!
PlusPlus • Edtech • San Francisco 🇺🇸 • 2019 - 2022
portfolio
"Wow, the automated rules for enrollment in a track, combined with getting new users from Okta. SO GOOD! I can’t even explain how great that was."
— Ben S., Engineering Learning Program Manager
"PlusPlus is this really intuitive corporate university system that we adopted company wide!"
— Jasmine R., Director Learning & Development
"Now that we have PlusPlus, being able to say we have done more than a hundred events within six months is a really big win for us."
— Manager, Knowledge, KIA Motors
The success has been the sheer volume of events we can offer every year. PlusPlus just works!
— Program Manager, Salesforce
United Nations • Edtech • AI • Geneva🇨🇭 • 2024
portfolio
"In a few meetings to discuss a complex AI product for academic researchers, Pedro and the team demonstrated an in-depth understanding of the product practices."
— ICT Manager at UN's Development Programme
Spacy • Founder • Events • Brazil 🇧🇷 • 2016
portfolio
“Pedro worked tirelessly to make this partnership with Google a reality.”
— Stadium Partnerships Manager at Arena de Pernambuco
Here's how I learned the craft
Apple Academy Certified Developer
Apple Academy UFPE • 700h • 2016
Microsoft Innovation Center Program
Microsoft Innovation Center Recife • 150h • 2013
Design, Bachelor's Degree
Universidade Federal de Pernambuco • 3030h • 2012
Design Leadership Training
Pulse Academy • 21h • 2021
Graphic Design, Professional Course
School of Arts, Games, and Animation • 270h • 2011
Certified Design Mentor
ADPList • Top #50 mentor worldwide • 2024
Just the director's cut of most relevant degrees and certifications, the rest lives in an overstuffed Google Drive.
Parting Gifts
Before you leave, take with you some things I wrote so future-me wouldn’t forget. (Rabbit holes optional)
Duolingo's CEO just dropped this on LinkedIn: “No more wireframes.” [...]
Linkedin • 314,581 views • 2025
Figma just joined the arena and threw an AI jab at bolt.new and Lovable [...]
Linkedin • 5,670 views • 2025
New FOMO unlocked: Every week, there’s a new Top 5 list of AI Tools [...]
Linkedin • 3,215 views • 2025
Why should every software team have a Product Designer?
Vinta Software's Blog • 8min read • 2023
Streamline your design process
Vinta Software's Blog • 7min read • 2023
Why buying tickets on airlines platforms is always a bad experience?
Vinta Software's Blog • 12min read • 2018
"Mark you words, designer" (PT-BR)
Published on UX Collective Brazil • 3min read • 2018